Hello Hello Hello,
Been filling up your carts during the Diwali sales lately? I know I have, thanks to these online Diwali sales🤒
And speaking of online sales, Amazon & Flipkart are two names that pop up every year, right? But who's really acing the game this time?
Let’s find out in this edition.
🤔Amazon vs Flipkart: Who did it better?
Amazon
- Sale Launch: Amazon launched its Great Indian Festival sale on October 2, 2023, offering discounts of up to 90% on over 100 million products.
- Sales Growth: Saw a 28% increase in sales during the first week of its Diwali sale, compared to the previous year.
Flipkart
- Sale Launch: Flipkart's Big Billion Days sale kicked off on October 16, 2023, with discounts of up to 80% on over 100 million products.
- Sales Growth: Saw a 25% increase in sales during the first week of its Diwali sale, compared to the previous year.
Performance Comparison
Amazon Great Indian Festival was the clear winner in terms of sales performance in the 2023 Diwali sale, outperforming Flipkart Big Billion Days in terms of both Gross Merchandise Value (GMV) and order volume.
😯 What Did Amazon Do Better?
Amazon's success can be attributed to several key areas:
- Stronger brand recognition: Amazon is a more established brand in India than Flipkart, and it has a larger customer base. This gives Amazon an advantage in terms of customer trust and loyalty.
- Wider product selection: Amazon offers a wider selection of products than Flipkart, including a wider range of exclusive products. This gives Amazon an edge in attracting new customers and retaining existing ones.
- More competitive pricing: Amazon is known for its competitive pricing, especially during sales events. This makes Amazon a more attractive option for price-conscious shoppers.
- Better logistics and delivery: Amazon has a better logistics and delivery network than Flipkart. This means that Amazon is better able to handle the high volume of orders that it receives during sale events.
- More aggressive marketing campaign: Amazon ran a more aggressive marketing campaign for its Diwali sale than Flipkart. This campaign included television commercials, print ads, and social media marketing.
A Closer Look at Amazon and Flipkart’s Marktech Innovations
Both Amazon and Flipkart have been at the forefront when it comes to adopting new & innovative marketing technologies to enhance the online shopping experience. Here’s what both of them are doing differently:
Amazon
- 👉🏻Personalized Recommendations: Amazon employs sophisticated algorithms to provide personalized product recommendations to users based on their browsing and purchase history.
- 👉🏻Amazon Prime: Amazon Prime, a subscription service, provides members with benefits like free and fast shipping, exclusive deals, etc.
- 👉🏻Voice Assistant: This allows customers to shop using voice commands.
- 👉🏻Live streaming: Amazon hosts live shopping events where customers can watch influencers demonstrate and review products. Customers can also purchase products directly from these live streams.
- 👉🏻Social commerce: Amazon allows customers to share products with their friends and followers on social media. Customers can also purchase products directly from social media platforms, such as Facebook and Instagram.
Flipkart
- 👉🏻Gamification: Flipkart uses gamification to engage customers and make shopping more fun. For example, customers can earn points and badges for completing tasks such as writing product reviews and sharing products on social media.
- 👉🏻Flipkart Plus: Flipkart has a loyalty program called "Flipkart Plus" that provides benefits like early access to sales, free shipping, and rewards.
- 👉🏻Flipkart Fashion AR: An augmented reality app that allows customers to try on clothes and accessories virtually.
- 👉🏻Chatbots: Flipkart uses chatbots to answer customer questions and provide support. Chatbots are available 24/7 and can answer a wide range of questions, from product specifications to order status.
Both Amazon and Flipkart continually invest in technology and marketing innovations to gain a competitive edge in the e-commerce market.
Well, let’s just say there’s a lot brands can learn from these two giants when it comes to adopting technology. Hope this serves as an inspiration for you 😉
🎉BIG NEWS🎉
And and talking about marktech & innovation, there’s something we want to share with you
Our product team has been brewing something for the past few months & it’s finally coming all together.
Stay tuned - the countdown begins now! ⏰
But for now, just know that:
That’s all for today! Hope you liked today’s edition.
Until next time!
%201.webp)
