Hello Hello Hello,
Is the sun getting closer or is it just me?
NGL, I still believe this is how the Sun works:
In today’s edition:
- Increase Summer Sales
- Death of Traditional Loyalty Programs
- Free Marketing Calendar FY24-25
Increase Repeat Business This Summer: Proven Strategies
With temperatures rising, it can be tough to keep customers engaged and coming back for more. Here’s how to overcome the slump:
☀️Who to Target:
- Summer Trendsetters: They love the latest styles. Show them curated collections and early access to new arrivals.
- High-Value Summer Shoppers: They invest in quality summer items. Target them with personalized recommendations.
- Budget-Conscious Shoppers: They're on the hunt for deals. Offer discounts on summer essentials.
- Early Birds: They shop in advance. Reward them with exclusive pre-season offers.
☀️Campaign Ideas to Beat the Heat:
- Capitalize on Online Sales: People love staying cool indoors during summer. Offer exclusive online discounts with limited-time deals to incentivize online shopping.
- Summer Rejuvenation Campaigns: Treat your customers to bundles of sunscreens, after-sun lotion, and hydrating masks with flash sales on summer beauty essentials.
- End-of-Summer Deals: See what sold well last summer & offer big discounts on popular items during your mid-year sale.
- Vacation Packs: Get travelers ready for summer adventures with convenient bundles & travel-sized products.
Want to dive deep into these strategies? Get your hands on our Summer Marketing Playbook here for more hacks
🎁BONUS HIGHLIGHT: Tried & Tested CHATGPT Prompts to make your CRM Campaign Plan in less than 2 minutes(Page 13)
Why Is Your Points-Based Loyalty Program Failing You?
Feeling the summer slump in customer loyalty too? Traditional points just don't cut it anymore. Customers crave experiences, personalization, and a real connection with the brands they love.
Discover how subscription models, experiential rewards, and gamification are redefining loyalty and building stronger brand connections.
Marketing Calendar for the FY 24-25
Summer is a prime time for retailers to capitalize on cultural and seasonal trends and create campaigns that resonate with consumers. We’ve listed down the possible cultural & seasonal for every month! Get our FREE Marketing Calendar Excel Template here to access them.
That’s all for today. Happy summers ☀️
%201.webp)
