We recently hosted the first edition of Xeno reInvent on 7th November 2024 where we introduced some of Xeno's latest product innovations. Our new features are designed to empower brands to elevate their customer engagement strategies, making it easier to deliver personalized, seamless, and secure experiences across all channels.
Here’s a quick rundown of the key new features announced at Xeno reInvent:
Key New Features
1. Customer Loyalty App & Microsite: Branded Loyalty App and Microsite
Xeno’s Customer Loyalty App & Microsite is a customizable, mobile-optimized solution that allows brands to create a personalized, engaging loyalty program experience for customers.This fully branded app and microsite enable easy access to loyalty benefits, points tracking, and personalized offers, addressing one of the biggest challenges of loyalty programs—customer awareness and accessibility.
Key Benefits:
1. Consistency Across Channels: Whether in-store or online, the loyalty app and microsite provide a unified experience, enhancing engagement and data security.
2. Enhanced In-Store Experience: Secure app-based sign-ups and profile barcodes make enrollment and rewards redemption smooth and engaging.
3. Quick Customization: Brands can create a fully branded app and microsite without lengthy development, reinforcing brand identity.
2. Journey Builder: Crafting Highly Personalized Customer Journeys
Xeno’s Journey Builder 2.0 enables brands to design personalized, multi-stage journeys for each customer, using an intuitive drag-and-drop interface that adapts to customer lifecycle stages—from onboarding to retention.
Key Benefits:
1. Effortless Journey Creation: A streamlined interface allows marketers to quickly design journeys tailored to each customer’s unique needs.
2. Complex Journey Mapping: Advanced features such as branching logic, dynamic content, and behavioral triggers support sophisticated journeys.
3. Seamless Data Integration: Journey Builder integrates with Xeno’s CRM, loyalty, and consent systems, enriching every touchpoint with customer insights.
Here’s a demo video showcasing how Journey Builder works when you want a create a multi-path journey based on a user’s spending amount.
3. Communication Performance Dashboard: Real-Time Insights
The Communication Performance Dashboard gives brands instant access to critical campaign insights, consolidating key metrics and real-time analytics.
Key Benefits:
1. Detailed Attribution Insights: Track engagement metrics—opens, clicks, and conversions—enabling precise strategy refinement.
2. Time-Based Visualizations: Easily analyze campaign trends over time to pinpoint successful engagement tactics.
3. All KPIs in One View: With all critical metrics in one place, brands can respond immediately to trends and optimize strategies on the go.
4. Consent Management: Seamless Compliance Across Global Data Protection Laws
In today’s multi-channel world, customers interact with your business through various platforms—e-commerce websites, point-of-sale systems, WhatsApp, and more. Managing consent separately for each channel can be cumbersome and inefficient.
Xeno enables you to comply with the Digital Personal Data Protection Act (India), UAE Personal Data Protection Law and other similar regulations worldwide with a unified solution to handle this complexity, ensuring that consent is consistently managed and maintained, no matter where the interaction occurs.
Here’s how it works in real life:
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Ready to Reinvent Your Customer Engagement Strategy?
With these features, Xeno equips brands to meet the demands of today’s omnichannel shoppers, fostering loyalty, ensuring privacy, and leveraging data to create personalized experiences—offering the technology and insights to build lasting customer relationships.
Questions? Our team is here to help — feel free to reach out!
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