.png)
On February 20, 2025, we hosted the second edition of Xeno reInvent, unveiling a series of product innovations designed to empower brands with smarter, more personalized, and seamless customer engagement strategies. With a focus on enhancing omnichannel experiences, our latest features help brands deliver richer interactions while ensuring security and efficiency.
Here’s a quick rundown of the key new features announced at Xeno reInvent:
Rich Communication Services (RCS): A Smarter SMS Alternative
RCS is revolutionizing traditional SMS by adding richer, more interactive features that enhance user engagement. Unlike basic text messaging, RCS supports high-quality images, videos, and GIFs, making messages more visually appealing.
Why RCS Matters:
- Gradual Apple Adoption – Apple is slowly integrating RCS, bringing richer messaging experiences across iOS and Android.
- Powered by Google – RCS is built and backed by Google, ensuring continuous innovation and support.
- More Affordable than WhatsApp – Brands can send interactive messages at a lower cost compared to WhatsApp campaigns.
- Enhanced Visual Communication – Upgrade SMS with multimedia content, interactive buttons, and branded elements.
In addition to these benefits, RCS boosts brand credibility by displaying verified sender information, reducing fraud risks, and fostering trust. Customers can interact directly within the messaging app—whether it’s browsing products, scheduling appointments, or redeeming offers—without needing to switch platforms.
Data Sync Webhooks: Real-time Event Data Sharing
Our Data Sync Webhooks provide brands with a seamless way to transfer event data from Xeno to external platforms in real time, eliminating the need for complex backend integrations. This ensures that businesses can keep their systems updated instantly with the latest customer interactions, driving automation and enhancing personalization.
Key Features:
- Seamless Integration – Transfer data instantly without backend complexity.
- Event Filtering – Choose specific events to sync based on custom conditions.
- Real-time Updates – Send order events, loyalty updates, campaign responses, and more to internal or external platforms.
Enhance automation, improve tracking, and personalize customer engagement with Data Sync Webhooks.
Data Reconciliation Dashboard: Clean Data & Smarter Marketing
Managing customer data across POS, CRM, and e-commerce platforms is challenging, with frequent sync errors and inconsistencies. In fact, only 13% of multi-channel retailers consider their databases 100% accurate.
Why? Because Omnichannel data is complex and difficult to manage.
.png)
The Solution: Data Reconciliation Dashboard
Xeno’s Data Reconciliation Dashboard continuously monitors and corrects discrepancies in real-time.
- Visualize & Monitor Data Health
- Ensure Accuracy & Reliability
- Improve Targeting with Clean, Unified Data
.png)
App Notifications: Personalised Engagement for App Users
Xeno’s App Notifications go beyond standard push notifications by leveraging customer data to deliver highly personalized, dynamic messages.
- Reach both known & anonymous users effortlessly.
- Send rich notifications with text, images, and deep links.
- Deliver personalized messages based on behavior and past purchases.
- Boost loyalty & engagement with rewards, exclusive offers, and re-engagement campaigns.
Easily integrate with Xeno’s SDK to keep your brand top-of-mind and drive meaningful customer interactions.
New Customer Lifecycle Journeys: Abandoned Cart & Product Replenishment Journeys
Abandoned Cart Journeys – Recover Lost Sales
Automatically re-engage customers who leave items in their cart with targeted emails
✅ What You Can Do:
- Automatically remind customers about their abandoned carts through email.
- Showcase up to 5 cart items in the email to re-engage shoppers.
- Remind customers about their discount or offer in follow-up emails
Product Replenishment Journeys – Automate Repeat Orders
Keep customers stocked with timely, multi-step reminders for essential reorders.
✅ What You Can Do:
- Set Up Multi-Step Journeys for different products.
- Easily Implement Replenishment Flows with out-of-the-box support.
- Support Multiple SKUs for personalized reminders.
📌 Use Cases:
- Food & Restaurants – Nudge reorders (e.g., pizza after 4 weeks).
- Pharmacy & Healthcare – Refill alerts for vitamins & meds.
- Beauty & Personal Care – Restock reminders for skincare (60-90 days).
- Baby & Childcare – Diaper & formula repurchase prompts.
- Household Essentials – Automated alerts for detergent & cleaning supplies.
- Pet Supplies – Timely refills for pet food & grooming.
Boost retention and simplify reordering with automated replenishment journeys!
Ready to Reinvent Your Customer Engagement Strategy?
At Xeno, our goal is to build the ultimate customer engagement platform for retailers, unifying marketing, loyalty, and personalized offers in one seamless ecosystem.
If you have any questions or want to explore how these new features can benefit your brand, drop us a message—we’d love to help!
%201.webp)
