Xeno Product Updates: September 2024

At Xeno, we're constantly evolving to make your experience smoother and more impactful. Our latest updates are designed to streamline your workflow, enhance your loyalty programs, and expand your collaboration opportunities.

Dive into these updates to see how they can help you streamline operations, improve customer engagement, and elevate your loyalty programs.

1. Enhanced Offer Management

Multiple Redemptions

You can now set up coupon codes with customized redemption limits! For instance, you can create coupons that can be redeemed up to three times per month or even set limits for a lifetime redemption. 

Monthly Limits

Want to encourage repeat purchase? Set a coupon like SUMMERFUN20 to be redeemable up to three times a month.

Lifetime Limits

For those special, long-term promotions, you can now create codes like LOYALTY500 that can be used a set number of times over a customer's entire relationship with your brand.

This feature allows you to create more nuanced, strategic promotional campaigns that balance customer engagement with your business goals. 

2. Points Reversal Tracking

When a customer returns an item or cancels an order, you can easily view the reversed points directly in the dashboard.

Here's what you'll see:

1. The original transaction with points earned

2. A new entry showing the reversed points, clearly highlighted in red

3. The updated point balance reflecting the reversal

This enhanced visibility helps reduce customer confusion and support tickets related to point adjustments, streamlining your customer service operations.‍

3. Fraud Detection Now Available in Loyalty

Our Fraud Detection Engine is designed to safeguard your loyalty programs, CRM, and offer management systems from fraudulent activities. This feature not only helps prevent revenue loss but also maintains customer trust and reduces fraudulent activities.

Fraud Detection Engine

• Automatically identifies and flags suspicious transactional behaviors
• Monitors for frequent, multi-store, or high-value transactions that may indicate fraud

Loyalty Program Protection

• Detects unusual patterns in point accumulation
• Identifies excessive redemptions and offer abuse
• Helps maintain the integrity of your loyalty program

By implementing this advanced fraud detection feature, you can protect your business's integrity and create a safer environment for both your company and your customers.

4. Error Detection for Campaigns

Creating campaigns just got a lot easier with our updated campaign creation process. We’ve added a right-side error-view panel that alerts you to mistakes as you build your campaigns. This feature not only notifies you of errors but also provides corrective suggestions to guide you toward successful campaign setup.

• Error Alerts: Get real-time feedback on issues in your campaign templates, allowing for quick fixes.
• Variable Count Display: The panel shows the total number of variables in your template, preventing invalid submissions and ensuring you’re always using the correct format.

These enhancements streamline the campaign creation process, reduce mistakes, and enhance your overall user experience.

5. Enhanced Store Data Mapping for Better Brand Insights

We’ve improved the ability to map stores to specific brand partners, allowing you to organize data more effectively. 

For example:

• If you sell multiple brands like US Polo Association, Calvin Klein, and Tommy Hilfiger, you can now organize and analyze data by brand.
• For franchise operations like Being Human, you can distinguish between Brand Owned Stores and Franchise Owned stores.

Benefits of Store-to-Partner Mapping:

1. Brand-Level Loyalty Configuration: Set up and manage loyalty programs specific to individual brands within your portfolio.
2. Enhanced Analytics: Use our segmentation engine to analyze customer behavior and sales performance at the partner or brand level.
3. Improved Business Intelligence: Gain deeper insights into how different brands or store types contribute to your overall business performance.

6. Customize Offers Using NPS Insights

Through our partnership with Karnival, we've integrated Net Promoter Score (NPS) data directly into our CDP. This powerful integration allows you to use customer satisfaction insights to drive your marketing and loyalty strategies.

Example of Custom Offers:

• Promoters (NPS score of 9-10): Offer them a 10% discount to reward their loyalty and encourage repeat purchases.
• Passives (NPS score of 7-8): Provide them with a 5% discount to motivate them to become promoters and enhance their engagement with your brand.

By tailoring offers based on NPS insights, you can strengthen customer relationships and drive increased sales through personalized marketing strategies.

Conclusion

These updates are designed to enhance your experience with our product, providing you with the tools you need to provide better customer experiences. 

As we continue to innovate and improve, your feedback is invaluable to us. If you have any questions or suggestions, please don’t hesitate to reach out.