3 years ago, we got inspired from our conversations with 100s of CMOs & CEOs working at large retail enterprises. Each retailer was struggling with two significant problems: understanding customer behavior and using those insights to create relevant communications customers actually want to receive. This led us to introduce Xeno’s Next-Gen CRM, a solution that beautifully addressed both of these challenges together.
Over the years, Xeno’s Next Gen CRM became the trusted platform for numerous retailers, including Shoppers Stop, Bestseller, Homes R Us, Taco Bell, Lals Group, and many more, across India, Middle East & South East Asia.
As we’ve worked with retailers we’ve realized that growing repeat revenue is incredibly important for retailers and that requires a holistic approach. However, currently, retailers resort to purchasing separate solutions for each of these needs, and this fragmented approach often results in:
- A disjointed customer experience
- Challenges in managing multiple vendors
- Inaccuracy of data across different systems
- The risk of sending incorrect communications
among other issues
In a perfect world, a retailer would like a singular platform where they can:
- understand customer behaviour
- personalise customer communications
- while meeting their loyalty program needs
- and showing a clearly attributable uplift in revenue
That’s why we’ve expanded Xeno, to become the All-in-one Customer Engagement Platform purpose-built for retailers with the introduction of next-gen offers. Now what do I mean when I say all in one?
Our product offering now expands to three of our core products:
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1. Next-Gen CRM: Engage customers with personalised communications across multi-channels
2. Next-Gen Loyalty: Delight your most valuable customers with exclusive rewards & experiences
3. Next-Gen Offers: Acquire & retain customers with better offers tailored to their specific behaviors
Our retail partners have already been using Xeno’s All-in-one Customer Engagement Platform at scale to grow repeat revenue. Now, we’re just opening access for everyone.
We’ll keep investing towards our vision to enable retailers to create personalised customer experiences across all touch points. So remember, with Xeno, you're not just ready for the present, you’ll be prepared for the future; you'll be at the forefront, shaping the future of retail.
Cheers to creating more delightful customer experiences together 🥂
Pranav Ahuja
CEO, Xeno
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