Top 5 Trends of Artificial Intelligence in Marketing this week (AI-Mark Weekly)

Hello Marketers,

 
Over the years the idea of using Artificial Intelligence in every aspect of life has been talked about and written everywhere on the internet. While a couple of years ago only a few super nerdy publications used to talk about it. Today, it’s all over the internet. For Instance, it’s unbelievable to know that the Washington Post produced over 850 news pieces with AI in 2017.  

This week I have covered a few very interesting articles on how Artificial Intelligence can impact influencer marketing, among other things. Our target audience is like Anti-bodies in our body. Just like anti-bodies, it gets resilient to similar marketing over the course of time. Innovation and experimentation will always keep marketing effective.

Keep Reading, Keep experimenting, keep Marketing. 

1.  Using AI To Drive High-Converting Predictive Marketing

ML algorithms today rely on human assumptions. This article from Vance Reavie, the CEO at Junction AI shows you how AI analyzes the data to discover relationships and patterns that lead to better marketing results. 

With the help of AI it is possible to there is a more holistic capability to engage more data. Hence, it makes it possible and affordable to analyze each customer individually for much better targeting.

Marketers face ever-increasing competition for customers and their attention. Cutting through all the noise means making sure predictive marketing is relevant. By utilizing AI, we can better predict relevant offers to consumers, improve cross-marketing and powerfully differentiate our brands.

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2. How Artificial Intelligence will Change the Game for Influencer Marketing!

The AI-derived business value estimated by Gartner will reach $3.9 trillion in 2022 by personalizing the marketing on an individual customer. This article from Cameron O’Rourke talks about interesting use cases which can be solved in Influencer Marketing using AI.

However, the major challenges in influencer marketing are finding the right influencer, identifying the right content which resonates with the buyer and improving the further engagement by doing deep-dive analysis. If you think about it, doing such tasks is insanely complex and humanly impossible.

AI-based on certain parameters can identify the right influencers and by doing a sentiment analysis can identify the right content. Based on the analysis, AI can even further improve the results generated by AI-based Influencer marketing.

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3. AI project matches brands with relevant Instagram influencers

The average business makes $6.50 for every $1 spent on influencer marketing.

Here, author Kyle Wiggers urges that it'll be a costly gamble for small brands to find the right influencer. Someone who aligns with their brand image and has not yet grown in popularity to the point of unaffordability.

Artificial intelligence (AI) might hold the key — in a newly published preprint paper titled "Machine Learning Techniques for Brand-Influencer Matchmaking on the Instagram Social Network“, University of British Columbia researchers describe an AI system that can predict the “most fruitful” partnerships between top social media users and companies.

Moreover, the researchers experimented with a content analysis tool for mapping user and target brand profiles. Find out how the results fared in the original article.

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4. How Artificial Intelligence Is Driving Marketing Automation

Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Author Albizu Garcia, CEO of GAIN app, talks about how AI is consolidating  many tools we use to create, automate and manage customer experiences.

Albizu urged that 2019 will see the advent of Artificial Intelligence taking over marketing. AI will be used to have greater  reach, more efficiency,  for customer retention, predictive lead scoring, and enhanced integration.

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5. With Artificial Intelligence, Retail Will Never Look The Same

Tim Sloane, VP, Payments Innovation at Mercator Advisory Group believes that the Artificial Intelligence will be a game changer for Retail Space.  

A year ago, the e-commerce giant opened a cashierless convenience store called Amazon Go, marking its biggest effort yet to change the way people shop in the physical world. Today a fleet of companies are working to replicate elements of Go or invent other ways of streamlining store operations.

Biggest Retailers like Walmart, 7 Eleven, Amazon go are already pivoting with Cashless shopping experience across the world. Its high time for retailers to take up AI, it takes time to evolve and understand your business. As the author said machine learning tools evolve, so will retail!

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That's All from this week, See you Next Week. 👋

P.S  If you want to implement AI on your Brands Marketing Activities,  please free to reach out to me at ashad@xeno.in or you can go through our website to know more about it.