Hello Hello Hello,
I'm sure some names come to mind if I say, How many brands have truly amazed you with a unique experience?🤔
But, here's a question:
“Do these brands rely on your data to customize offerings, or is there something more, like emotions or a story?”
Well, while the data v/s emotion debate is ongoing, it's clear that the best experiences combine both.✅
And guess what? Our two podcasts today will explore just that!
So, get a cool coffee latte, put on your headphones, and get ready to uncover all the secrets:
🎙️ Data vs. Emotion: The Disputed Battle for Customer Loyalty
In this episode of Retail Reimagined, Zubair Patel, Chief Merchandising Officer — Health & Glow shares his vast experience of hitting the right spot of customer loyalty & retention by leveraging data-driven personalized marketing and how storytelling is a crucial part of this process. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands.
Here's a preview of what's to come in this episode:
➡️ How a ShopperStop Store in Andheri Changed Zubair’s Career Trajectory.
➡️ 2 things which data can’t teach you, and why?
➡️ “Storytelling” & “Cultural Differences” - Key Factors of Customer Loyalty.
➡️ Challenges & Opportunities of taking retail into Omni Channel way!
<< Tune into the full episode here Episode 13 >>
🎙️ Finding Your Niche in a Cluttered Retail Market: Insider Tips from Bestseller & Snapdeal
In this episode of Retail Reimagined, Ankur Bhatia, CEO, Chogori India shares his knowledge of building a niche activewear brand in the cluttered retail market and how consumer’s preference towards adventure & experience is changing the realm of retail. This 30-minute conversation is nothing but a highlight of how technology can drive retail success and the epitome of finding a niche in a cluttered retail world.
Here's a preview of what's to come in this episode:
➡️ How Fitness & Fashion Led to the Birth of Chogori India Limited
➡️ The Changing customer trends for Sports & Adventure post-COVID
➡️ The Power of ‘People-Driven Technology’: DNA of Customer Experience
➡️ “Experimentation”: The buzzword for understanding Customer Segmentation
<< Tune into the full episode here Episode 12 >>
♨️Newly Launched at Xeno: 5 Strategies to Minimizing Customer Churn in Retail
Customer churn is a major problem for retailers, costing them billions of dollars each year. But is it only a major cause of customers leaving or not doing business with the brand or does it extends to bigger issues like brand products, market fit, quality, pricing, etc.?🤔
While the specific reasons for churn may vary depending on the business & industry, let’s explore 5 strategies that enable retailers to minimize customer churn. Read the blog here << Minimizing Customer Churn in Retail >>
That’s all for today!
Hope you have a musical weekend ahead🎧
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