Bestseller India & Dr. Vaidya's unplugged

Hello Hello Hello,

Welcome to our podcast newsletter, where we talk so much about podcasts that we're basically a podcast about podcasts.

It's ‘Podception’! [No! We are not high on Podcast. Trust us]😜

So while you find the glitch in the matrix, turn in your headphones, hit play, and let us be your Podcast guru:

🎙️30-minute D2C masterclass: How to Build & Scale Online Business Strategically

In this episode of Retail Reimagined, Arjun Vaidya, Co-founder, V3 Ventures, shares his vast experience in pioneering the D2C marketplace in India. This 30-minute conversation is no less than a D2C masterclass covering a variety of topics including omnichannel marketing, customer experience, and repeat purchase.

Tune into this masterclass to understand about:

➡️ Popularization of D2C in India

➡️ Importance of Omnichannel Marketing

➡️ The silver lining between Online & Offline Business

➡️ 5 actionable advice for new-age D2C founders

<< Listen to the full episode: Episode 7 >>

🎙️How new-age Data is Transforming Customer Loyalty

In this episode of Retail Reimagined, NAZIF TEJANI, Lead CRM Marketing at Bestseller India, shares his extensive expertise in CRM and loyalty. This 40-minute discussion revolves around a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations.

Tune into this value-packed episode as we take a dive to uncover:

➡️ The extent of ‘Magic Point’ in the Business.

➡️ The importance of moving away from traditional earn&burn loyalty.

➡️ Best-in-class customer acquisition & retention strategies.

➡️ Insights into the latest trends in Data, Loyalty, and Growth

<< Listen to the full episode: Episode 6 >>

♨️Newly Launched at Xeno: 5 Loyalty Mistakes to Avoid in 2023

More than 90% of brands today have a loyalty program in place, but not more than 30% of these are engaging.

And brands still make the same mistakes of building an old ‘earn & burn‘ loyalty.

This article will help you understand the plausible mistakes retailers should avoid in building a successful loyalty program in 2023. Read here: << 5 Reasons your Loyalty Program would fail! >>

That's all for today!

Hope you have a musical weekend ahead.🎶

Until next time!