Wok to Walk wanted to move out of traditional CRM marketing of just sending SMS to a digital 2.0 era of CRM marketing.
INDUSTRY
Food & Beverage
Result
ROI Was Achieved By Wok To Walk
Improvement In Data Collection
Uplift Over Traditional Marketing via Xeno
Wok to Walk started in 2004 in Amsterdam and specializes in custom made, fresh, nutritious and quick stir fried Asian cuisine. Wok to walk has 90+ stores globally and have been rapidly growing in India.
With Maximum orders coming from 3rd party aggregators like Zomato, Wok to Walk was losing out on in-store orders. They wanted to move out of traditional CRM marketing of just sending SMS to a digital 2.0 era of CRM marketing.
To achieve it’s objectives, it was becoming increasingly clear that Wok to Walk hadto adopt AI/ML for their marketing campaigns to truly see the effects of personalised marketing and be a part of Digital 2.0 Era. First step towards, personalisation, was to organise Wok to Walk’s data. With just 30% data collection prior to Xeno, W2W wanted to focus on consolidating order data on their stores and run intelligent marketing campaigns on them.
Xeno is a much sought after value add for any marketer. AI enabled CRM platform not only facilitates an important aspect of the marketing universe but, at the same time, it enables decisions to be data backed and ROI oriented, right from the time of inception. This adds a lot business sense to marketing efforts being put in engaging with and retaining customers.
Once the data is consolidated, W2W wanted to utilise the fullest extent of AI-ML driven marketing, wanted to being an omni-present brand on the platforms where their customers interact the most. The brand aspired to send across a singular yet personalised communication to their existing user base, not only via SMS and Email but also by utilising the power of Facebook’s and Instagram’s ad networks for a higher reach and better visibility. Along with delighting their customers, Wok to Walk also wants to multiply their marketing conversions.
Wok to Walk could now create and curate unique 360-degree customer profiles for each of its million-plus customers by using Xeno’s AI/ML-driven solution. It could now deliver relevant communication to each customer at the time when they would have the maximum probability of making a purchase by relying on attributes like customer purchasing behaviour which includes their favourite food item, preferred channel, spending capacity etc.
Product Recommendation Campaigns Wok to Walk ran product recommendation campaigns for each their customers based on the products they love.
Customer First Offers Every customers got an offer based on their spending limit and affinity towards using offers.
Special Event Campaigns Wok to Walk has reached out to their customers on special events likeIndependence Day, Teachers day
Wok to Walk worked closely with Xeno Success Team to execute 50+ campaigns reaching out 50 thousand plus customers based on the products they love, channels they prefer and personalised offers.
