The 21st century has revolutionised the way customers consume content. Being Digital is NOT enough! Nando's adopted Digital 2.0 with the help of Xeno where results speak for themselves.
INDUSTRY
Food & Beverage
Result
ROI On Marketing Budget
Improvement In Data Collection
Uplift from Xeno way of campaigning
Nando's is a South African restaurant chain, specializing in Portuguese food such as peri-peri style chicken dishes. Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries. Nando’s have just started scaling up in India, with 9+ stores currently across major cities.
Data Management At Nando’s India, POS and all the data collection portals were working in Silo modes. A Common platform to view consolidated data and its insights was missing. These lead to doing marketing activities without truly understanding their customers.
No Personalisation Prior to Xeno, there was no concept of personalisation in Nando’s marketing activities. They used to run standardized campaigns over its limited set of customers which didn’t give them the expected results.
No Tracking Of Marketing Performance There was no way to measure and track the performance of the marketing activities. It was very difficult for Nando’s India to gauge whether their campaigns brought in any result.
Nando's first consolidated the usable data on one single platform and then utilized the power of cross channel personalized marketing to reach out to their customers on a one on one level.
With Xeno, we were retaining existing customers while also getting new ones and that's where the success and growth of the brand lies.
Nando's India worked closely with Xeno Success Team to execute 50+ campaigns reaching out to all their customers based on the products they love, channels they prefer and personalised offers.
With relentless effort from Nando’s India team, data collection was improved by70% within just few months. Any improvement in data collection will have a huge impact on the campaign results
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Listen to Sameer Bhasin, CEO, Nando's India speak to Pranav Ahuja, CEO, Xeno about their story on building a partnership with Xeno.
