Rethinking your CRM strategy in the new world of COVID-19

Nazif Tejani is a seasoned marketing professional with over 15 years of experience in the fashion and retail industry. He is currently the Head of Customer Relationship & Retention Marketing at BESTSELLER India, where he leads a team of marketing professionals responsible for developing and executing customer retention strategies across the JACK&JONES, VERO MODA, ONLY, and SELECTED HOMME brands. Nazif has a proven track record of success in developing and implementing innovative marketing campaigns that have resulted in significant increases in customer loyalty and retention. He is also an expert in using marketing technology to drive customer engagement and improve the customer experience. In his previous role at House of Anita Dongre Limited, Nazif was responsible for leading the CRM marketing team. He successfully launched the brand's first loyalty program, which resulted in a significant increase in customer retention. He also developed and implemented a number of successful digital marketing campaigns that helped to increase brand awareness and drive sales. Nazif is a highly motivated and results-oriented professional with a passion for marketing. He is also a strong team player and is always willing to go the extra mile to achieve his goals.