We knew digital is the way ahead for CRM. Xeno being the leading player for digital CRM for retailers in India became the right fit for us to kickstart our digital CRM journey. Now we’re happy to say that our thought process has been validated with an 40% uplift on Digital over SMS campaigns during black friday sale.

We started working with Xeno at a challenging time. But the results have been very promising. With Xeno, we are able to run many experiments and while we are in a learning phase, experiments have proved fruitful. The team at Xeno is solid, they work like your in-house partner and presents well thought plans.

Xeno has a great understanding of the customers which enables us to make sense out of our data and send personalized communication to our customers. They have a rock-solid team who goes above and beyond to deliver the best results.

Our vision is to have a very strong digital presence & increase our online share. Having a strong partner like Xeno, we are focused on achieving our ROI goals & revenue goal month on month with every campaign.

It has been a great experience working with the Xeno team for the past few months. I love how both the teams have seamlessly tied together to work towards our vision. The situation definitely looks a lot better post the second way of COVID-19 & we are really hopeful to achieve some more tremendous results in the coming months.

We used to do carpet bombing but now with Xeno’s AI we personalise the communications basis customer clusters.We can now understand consumers better and  personalise communications to them based on their lifestyle, interest and the products they like to buy which is extremely critical in today's time