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Tacobell collaborated with Microsoft for it's app launch campaign & ran highly personalised digital campaigns using automated journeys
INDUSTRY
Food & Beverage
Result
App Downloads in a month
Increase in repeat orders
Increase in app-based orders/revenue week on week from 0
Taco Bell is an American-based chain of fast-food restaurants originating in Irvine, California in 1962, by founder Glen Bell.
Taco Bell India collaborated with Microsoft to give away the latest Xbox series X to some of its lucky customers who transacted with Taco Bell most frequently during a given period of time.
Taco Bell India launched its app for giving customers an exclusive brand experience . With the X-box campaign they communicated to its customers to download & order from the the app which resulted in 55K downloads and 28% WOW increase in app order
They also ran highly personalised digital campaigns using automated journeys which led to an increase in repeat orders by 69%
Tacobell India wanted to build mass awareness for their collaboration with Microsoft in order to create excitement and engagement among it's customers.
To start the Taco Bell Xbox campaign, we wanted to educate the customers about the app launch first, to push app downloads and build hype for the campaign. This was followed by engagement campaigns to enroll the customers into the contest and push repeat orders. Based on our insights, we sent out Digital+SMS based communications.
To make the Xbox giveaway campaign successful, Xeno's Next-Gen CRM helped us to understand our customers better and create personalized journeys for each one of them. This resulted in achieving 55K+ app downloads and 69% repeat order rate which is way above industry standard.
Digital Campaigns Taco Bell India segmented their entire customer base according to their personas to run campaigns via Facebook and Instagram. Each customer segment received unique communication based on their actions and purchase history.
SMS Campaign Using Xeno’s AI audience Selection, Taco Bell India identified the most optimal customers for this campaign and targeted them through SMSes to push app downloads and trigger communications encouraging them to purchase again in order to win the contest. The SMSes were personalised on the basis of the number of visits, last visit, CLTV to determine the frequency of messaging over SMS.
With a very clever strategy to push app downloads by giving them a possibility of winning X-Box every week, Taco Bell India had a great success in launching their app for the young Indian Market.
55,000 App Downloads in a month
28% Increase in app-based orders/revenue week on week from 0
Tacobell India encouraged repeat orders by tracking every transaction that a customer makes and creating personalized journeys for each one of them. This approach helped them drive repeat transactions & motivate customers to keep coming back.
65% Increase in repeat customers
69% Increase in repeat order since
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Listen to Tushar Mehta, AVP Marketing, Taco Bell speak to Pranav Ahuja, CEO, Xeno about their story on building a partnership with Xeno.
