Personalised marketing improves customer experience while making businesses more profitable. Though promising, many brands fail at personalised marketing. With some personalising marketing way too much to appear borderline creepy to the consumers. While others settle by only adding a first name to their customer communication emails.
Develop personalisation skills
Prioritising your data
Learn “Know me to Help Me” approach to market to your customers
Learn to Deliver Content and Ads that Conquer
Understand how to ensure customer data privacy
Of people never delete cookies on their browser to protect their privacy
Don’t know how they can secure information in their email
Believe that current laws are not enough in protecting privacy rights
People talk to people on social media that they don’t know
Of teens have experienced online bullying & harassment
